🏡 Case Study: Happiness Abashon Limited

Service Provided by Soleeb Agency: Facebook Ads & Creatives for Lead Generation
Industry: Real Estate (Flat & Property Sales)
Duration: 2 Months

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📌 Overview

Happiness Abashon Limited is a real estate company offering affordable flats and housing projects. They approached Soleeb Agency to run Facebook ad campaigns that could bring in qualified leads and convert them into sales-ready prospects.

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❗Challenge

Despite having quality properties, the client was struggling with:

• Low online visibility
• Poor-quality leads from previous campaigns
• No creative assets to showcase their projects effectively

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🎯 Strategy

We focused on Facebook marketing only, using a combination of high-converting visuals and well-targeted ads to attract serious homebuyers in Dhaka and abroad (NRBs). Our strategy included:

• Custom audience targeting (location, income level, interests)
• Offer-driven messaging
• Daily monitoring and ad optimization

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💡 Solutions

• Built a series of Facebook ad campaigns to promote active projects
• Set up messaging-focused campaigns to encourage direct inbox and calls
• Created a streamlined process to pass qualified leads to the sales team

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🎨 Creatives

We designed static and video creatives specifically tailored for real estate buyers:

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📈 Results

✅ 3,200+ qualified leads
✅ 600+ high-intent buyers
✅ 40+ flats booked
✅ Avg. CPL: ৳75
✅ Increased Facebook page engagement & inbox traffic