Case Study: Happiness Abashon Limited
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Happiness Abashon Limited is a real estate company offering affordable flats and housing projects. They approached Soleeb Agency to run Facebook ad campaigns that could bring in qualified leads and convert them into sales-ready prospects.
Challenge
Despite having quality properties, the client was struggling with:
- Low online visibility
- Poor-quality leads from previous campaigns
- No creative assets to showcase their projects effectively
Strategy
We focused on Facebook marketing only, using a combination of high-converting visuals and well-targeted ads to attract serious homebuyers in Dhaka and abroad (NRBs). Our strategy included:
- Custom audience targeting (location, income level, interests)
- Offer-driven messaging
- Daily monitoring and ad optimization
Solutions
- Built a series of Facebook ad campaigns to promote active projects
- Set up messaging-focused campaigns to encourage direct inbox and calls
- Created a streamlined process to pass qualified leads to the sales team
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